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Services

Delivering powerful media & marketing solutions,
To get you results,
Media Buying (TV)

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TV Planning & Buying Services Include:

  • Audience segmentation

  • Audience media usage analysis

  • Broadcast television

  • Satellite television

  • Cable television

  • Addressable TV

  • National, regional, local and hyper-local TV

  • Direct-response television

  • Point-of-sale displays

  • Online video networks and portals (YouTube, Hulu, etc.)

  • Mobile video

  • Custom video network development


 

Digital Planning & Social Media

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Digital planning and buying services include:

  • Audience profiling

  • Website rankings and demographic analysis

  • Digital display

  • Online video

  • Mobile advertising

  • Tablet advertising

  • In-app advertising

  • Facebook advertising

  • Twitter advertising

  • Email advertising

  • Behavioral, contextual and semantic targeting

  • Audience targeting

  • Geo-targeting

  • Search engine marketing (Google, Yahoo, Bing)

  • Search-based retargeting

  • IP targeting

  • Integration of traditional TV advertising and digital audience retargeting

  • Ad serving

  • Digital campaign reporting

  • Campaign optimization management

  • Creative multivariate testing

  • Landing page structure consulting


 

Media Buying (Radio)

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Radio planning and buying services include:

  • FM radio advertising placement

  • Radio Bulk Advertisng

  • Radio Campaign Management

  • Radio Interviews bookings

  • Site-placed radio

  • Monitoring

  • Performance management

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Design & Printing

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Print planning and buying services include:

 

  • Consumer media usage evaluation

  • SRDS database evaluation of more than 125,000 media properties, circulation/traffic, audience composition, and formats

  • Newspaper

  • Magazine

  • FSI

  • Digital design &  print

  • National, regional and hyper-local

  • Direct response tracking

  • Performance measurement

Branding & Identity

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We design:

  • Professional websites & Blogs

  • Logo

  • Business Profiles

 

We also develop branding & identity concepts for all businesses.

Out of Home Planning & Buying Services

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  • Demographic analysis of OOH usage

  • Demographic analysis of OOH site locations

  • Billboards

  • Digital ad networks

  • “Spectaculars”

  • Airport displays

  • Mall displays

  • Transit (e.g. bus and commuter rail)

  • Street furniture

  • Mobile billboards

  • Out-of-home response tracking

 

Analytic Services

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  • Custom demographic segmentation

  • Media value-add analysis

  • Media post-buy reports

  • Direct-response evaluation

  • Display advertising reports

  • Video advertising reports

  • Mobile advertising reports

  • Social-media advertising reports

  • Reporting integration with client CRM systems such as Salesforce.com

  • Support for client A/B split tests

  • Ongoing creative, media and landing page optimization recommendations

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